Why Branding Is So Important In Office Design

Fundamentally, branding within the workplace gives the business a unique identity that will give off the impression of originality and professionalism. Achieved with the use of colours, materials, equipment, facilities, or different environmental set-ups; office design branding can reflect the business's philosophy; its approach to its people, its products and the world.

The quality of office interiors should be the foundation of any business (it is, after all, the platform from which they work). By providing an inspiring, professional and functional environment, businesses have a better opportunity to keep and attract talented people. In turn, employees are more likely to produce great work that they enjoy and that clients love; leading to an increased amount of profit and potential future work.

G R Wright and Sons are an award-winning, family-owned flour milling business, established in Ponders End Mills, near Enfield in 1867. The design brief was to create a modern and functional space, incorporating the company's brand identity and celebrating its 150-year company history.

This was achieved by the usage of colours and materials related to their industry, as well as the inclusion of a timeline of Wright's history within the design of the modernised, large reception area. This set out the rich history and principles of the business to employees and visitors alike.

Formed in 2018, Landmark Holding Group specialises in developing and managing insurance intermediaries. As a leading provider of such services, the insurance district in Central London was an obvious location to aim for – the issue, of course, is that this is arguably the busiest area for business in the world. Standing out is, therefore, vital to attracting clients, as well as new talents.

This is where company branding came in; the feeling Landmark wanted to communicate was one of 'hardworking, but fun' – challenging, yet exciting. We created an engaging workspace for Landmark Group by designing several different working areas within the open-plan office space. Within the design, we created a mix of permanent workstations, hot desks, informal meeting and collaboration spaces. An electronic golf practice system was even installed; projected on a large screen within a dedicated game area, utilising the latest golf game technology. This created a fun and unique facility for staff and visitors to enjoy away from the desk.

Anothergreat aspect of branding is that it can provide a platform to show off thecompany's products and services. Take our office fit out for Olympia Tool as anexample. Growing to become a major European trade-only distributor of handtools and workwear within the relatively short time of 20 years, they wereseeking a fresh new office design to emphasise their leading status.

So, wecreated an office that complemented Olympia's brand, placing focus on the client andguest welcoming areas. The case in point was a 'graphic wall' in the newshowroom area that displayed all their flagship products; providing them with agreat reason to invite clients to the office for meetings. In branded meetingrooms that also communicated the business and its status, of course!