Setting that great first impression matters; this is why we go to the expense of buying new smart clothes for a job interview, prepare notes and research for the big meeting or cleverly combine words with attractive images to create promotional materials to give to clients. This is all branding; letting people know all about us in a matter of seconds, without uttering any words in self-promotion. The right branding can make a great first impression; so often the marker that you are judged by.
This is why at the heart of any successful commercial interior design is the branding ideals set by the business. It allows the company to communicate their likes and philosophies, how they operate, how they treat their staff, how they could help their clients.